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The cherry tree preservation activities being conducted by Daiwa House Group at Mount Yoshino are undertaken in partnership with Yoshinoyama Hoshoukai.
The association works to maintain and improve Mount Yoshino as a world heritage site and to conserve and foster sakura culture through the conservation of its cherry trees and the protection of cultural sights.
| 1916 | Yoshinoyama Hoshoukai established |
|---|---|
| 1937 | Bounty for dead cherry trees |
| 1993 to 1995 | All of Mount Yoshino surveyed for decline of cherry trees (Nara Prefecture) |
| 1996 | Yoshinoyama Hoshoukai supporters group established |
| 2000 | Yoshinoyama Hoshoukai office opened |
| 2001 | Sakurayama development and nursery established |
| 2000 to 2002 | Cadastral survey of Hoshoukai area |
| 2004 | Designated a UNESCO World Heritage site ("Sacred Sites and Pilgrimage Routes in the Kii Mountain Range") |
| 2008 to 2011 | Survey of decline of cherry trees (undertaken by Mount Yoshino Sakura Survey Team) |
| 2012 | Association redesignated as a public interest incorporated foundation (on April 1, 2012) |
| 2016 | Commemorative project to mark 100 years since foundation |
| 2017 | Commissioned supervision of maintenance of Hanamizuka Park to Takada Landscape Gardening & Design |
| 2018 | Inherited the secretariat of the Association to Protect Yoshino’s Cherry Trees, which began in 2008 |
| 2019 | Received the 39th Green City Award (Minister of Land, Infrastructure, Transport and Tourism’s Award, Green Citizens Cooperation Category) for the Mount Yoshino cherry tree preservation activities carried out together with Daiwa House Industry |
Our association’s fellowship with Daiwa House Industry began more than a decade ago, with a phone call from a local resident saying that the cherry trees of Mount Yoshino were weakening. It started with the Daiwa Sakura Aid Concert and a scientific survey of the cherry trees on Mount Yoshino. Later, many current and former employees and their families came seven times a year to participate in volunteer activities.
At first, we figured things out as we went, but now, with their involvement in the growing and preservation of cherry trees by picking up cherries, growing seedlings, enriching soil, planting trees, cutting undergrowth, etc., we are experiencing and watching over the cherry trees together.
In order to protect this jewel of Japan, the world-famous cherry trees of Mount Yoshino, and pass them on to the future, we ask Daiwa House Industry employees and other participants, to continue to work together with us.
Shuhei Kurumada, President
Yoshinoyama Hoshoukai
