Activity Fields
We regard social contribution activities at the local level as essential to the Group's harmonious coexistence with local communities, and are developing a variety of activities at our places of business across the country. These activities center on three areas – nurturing the next generation, environmental conservation, and support for people with disabilities.
Daiwa Sakura Aid
Live in the earth
The cherry blossom tree, or "sakura" tree, sprouts from the earth, slowly growing and blooming into the flower that touches our hearts.
As we raise up cherry blossoms, "Earth" and "Life" are the words we pass on for generations to come through Daiwa Sakura Aid.
Other support
In line with our philosophy of "Co-Creating a Brighter Future," the Daiwa House Group conducts social contribution activities closely tailored to the needs of each local community in which we operate, throughout Japan.
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Endless Heart Donations Program
Through our Endless Donations program, we support organizations that address social issues, while through our Heart Donations initiative we collect donations following natural disasters and give them to the affected areas. In such ways, we provide support for social needs as and when required.
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Disaster area support
On March 11, the day of the 2011 Tohoku earthquake and tsunami, the Daiwa House Group established a disaster response headquarters and provided support for the affected areas, including the construction of emergency temporary housing.
