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Takeo Higuchi
chief advisor
Daiwa House Industry Co., Ltd.
Our company name, "Daiwa House Industry" derives from the fact that our founder, Nobuo Ishibashi, was born in Yoshino, in Nara Prefecture (the country of "Yamato", an alternative reading of the characters for Daiwa).
The reason for using Daiwa rather than Yamato is to express the idea of wanting to maintain a "great harmony" in the running of the company, "great harmony" being a direct translation of "Daiwa".
Protecting the cherry tree that is symbolic of the spirit embodied in the history, culture, and traditions that Japan holds dear and preserving it for the future represents the essential spirit of the company that is "creating dreams, building hearts".
Keiichi Yoshii
President, CEO and COO
Daiwa House Industry Co., Ltd.
It was more than 90 years ago that our founder, Nobuo Ishibashi, was born in the mountains of Yoshino.
Raised in a family of woodcutters, he developed a love for nature and a deep love for the spirit and culture of Japan.
Our involvement in sapling-growing that arose out of continuity with our founder’s love of nature is making good progress and we have been returning the cherry trees we have grown to the mountains of Yoshino since 2015, the year we celebrated the 60th anniversary of our founding.
As we set our sights on our centenary in 2055, we intend to preserve the beautiful landscape of Mount Yoshino that has been cherished in Japan and pass it on to the next generation.
