Businesses to Address Social Issues / Sustainable Consumption
Concept and Policy
Keeping constantly in mind our founding principle of pursuing what is most useful to society, the Daiwa House Group aims to build sustainability by focusing on creating businesses that help provide solutions to social issues while reducing harmful effects on society and the global environment.
We try to develop products and construction methods with low environmental impact in terms of both procurement of materials and construction of buildings. We also consider it vital that CO2 emissions are kept low as customers use the buildings, and that environmental performance is maintained over the long term. Such considerations are reflected in our product development design concepts and after-sales maintenance system. We engage in such measures, with a focus on the in-use environmental performance of buildings after delivery, an important consideration, for the benefit of the environment and society as a whole.
We aim to maintain long-term product performance while also keeping high seismic standards in our buildings to meet today's demand in Japan, a country highly prone to earthquakes. We also promote gender equality in housing as part of numerous efforts that address social issues. Moreover, we consider it our mission as a leading company to support children's education with regard to housing.
From this perspective, we see our mission as contributing to a sustainable society through the maintenance of buildings over a long period of time, supported by customer-oriented partnerships between our company and our stakeholders, where we can learn from and teach one another to deepen our mutual understanding.
Social and environmental measures in R&D and new business development
Daiwa House Industry's Central Research Laboratory clearly articulates the research and development process based on regulations set by the R&D Division, and carries out R&D work on elemental technologies that lead to the development of new businesses. Through investigation—the initial phase of R&D— and feasibility studies conducted to verify hypothesized utility, superiority, and feasibility, we are able to discover where the needed value lies with regard to important technical issues for the world, thereby establishing key R&D themes. Furthermore, at the applied research phase, midway along, not only do we verify technical quality and performance, quantifiables that are prerequisites for commercialization, but we also factor in such things as environmental friendliness, requirements for social acceptance, and user safety.
In the area of new business development, recently we have been investing in and cooperating more with venture firms that engage in product development in such areas as social welfare, medical care, and nursing care—working on solutions to social issues.
Additional earthquake-proofing efforts
Earthquake-proofing measures are needed for buildings, and as part of our efforts toward sustainability in society we have incorporated knowledge and lessons learned from major earthquakes in recent years to regularly reappraise the seismic performance of buildings and specifications for facilities and equipment.
Educational support for the next generation
With growing social awareness of sustainable consumption and the need to solve social issues, we do more than just provide information to our own customers. We visit elementary schools, junior high schools, and high schools to teach children about housing and architecture.
We identify and analyze the number and details of sessions of such next-generation development support activities across the Group, and continuously develop materials and make other improvements to help our employees provide better educational support.